Billabong was founded on Australia's Gold Coast in 1973 by surfer and surfboard shaper Gordon Merchant and his partner. Their first products were board shorts which they made on their kitchen table and took to local surf shops to sell. By the 1980s, Billabong had firmly established its place in Australian surf culture and began trading in New Zealand, Japan, South Africa and Europe. Billabong have also taken over the skate and snow scene.
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